Music Discovery, Brands and Artists, and Building Better Habits | with Esther Calloway

Today’s guest is booking agent, entrepreneur, author, and habit coach Esther Calloway. Currently Esther is an Artist Booking Operations Manager for Sofar Sounds as well as the founder of her own booking and talent-buying agency E. Calloway Management. She’s an active member of the Recording Academy Texas Chapter and a business leader in the Dallas area. We chat about what makes a brand and artist a match, routing a successful tour, running your music career like a business, and how to build better habits.

In this episode we'll dig in on...

• Music talent buying for events and festivals
• Data that helps independent artists book more shows
• Building your local presence
• Touring best practices
• Working for Sofar Sounds
• The importance of tracking your ticket sales
• Being prepared for your opportunities
• The importance of an accountability partner
• Habit building
• What to have on your merch table

Mentioned in the Episode:

• "The 61 Day Challenge to Better Habits" by Esther Calloway
• "Atomic Habits" by James Clear

Travis' Intro: Sprint Goal Challenge

Learn More About Esther Calloway and SOFAR Sounds...

Website: https://www.ecallowaymanagement.com/

Linked In: https://www.linkedin.com/in/esther-calloway-55447495

SOFAR Sounds: https://www.sofarsounds.com/

Apply to Play a SOFAR Show - HERE

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Credits:

Guest: Esther Calloway

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference