Marketing for Musicians | with Lior Aharoni and Daniel Sander of Feature.FM - Progressions: Success in the Music Industry
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Published on:

7th Sep 2022

Marketing for Musicians | with Lior Aharoni and Daniel Sander of Feature.FM

Today’s episode is a special bonus all about marketing for musicians. My guests are Feature.FM CEO and Co-Founder Lior Aharoni and Chief Commercial Officer Daniel Sander. Lior founded Feature.FM in 2013, combining his past technology experience with his passion for helping musicians and creators focus on their art while still building a thriving independent business. Daniel has been with Feature.FM since 2014 and has spent countless hours working with hundreds of artists and marketers to understand their needs and then implement those features into the platform. We chat about pre-release and post-release strategies, the “Evergreen Presave”, how to take advantage of viral moments, and the importance of building community around your music.

In this episode we'll dig in on...

  • The ideal release plan for independent artists in 2022
  • The importance of "link in bio" on social media platforms
  • Building community around your music
  • Collecting fan information so you can connect with them directly
  • Pre-Release vs Post-Release strategies
  • The Metrics & Data that DSPs and A&R use to gauge artist performance
  • The "Evergreen Presave" Strategy
  • The rise of short-form video and how musicians can use it to connect with fans
  • Educating yourself about the tools available to you
  • The impact of Pre-Saves

Learn More About Feature.FM...

Website: https://feature.fm/

Instagram: https://www.instagram.com/feature.fm/

YouTube: https://www.youtube.com/c/FeatureFm

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Credits:

Guest: Lior Aharoni & Daniel Sander

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Insightful conversations about building and maintaining a fulfilling and successful career in the music industry. Music producers, engineers, mixers, artists, songwriters, musicians, composers and various other audio professionals sit down and share the tips, tricks, mindsets and ideas that helped them define their careers.

Created and hosted by Grammy nominated recording and mixing engineer Travis Ference, Progressions: Success in the Music Industry is inspired by the journey of his career so far. Travis is determined to set the next generation of music creators up with the tools they need to define their own success and live a happy, healthy, and prosperous career in the music business.

Don’t wait for luck. Start building your future now.

Join us on YouTube for extra content: https://www.youtube.com/channel/UCwsSYXoW9AXB3TdJPXO02Gw

Get in on our conversations on The Complete Producer Network: https://www.completeproducer.net/share/z_LJhc8M_GtKZ1OX?utm_source=manual
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.