Scaling Your Creative Business: The Artistpreneur Approach | with Evan Price from Artist Collective - Progressions: Success in the Music Industry

Episode 92

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Published on:

14th Jun 2023

Scaling Your Creative Business: The Artistpreneur Approach | with Evan Price

Today’s guest is artist manager, educator, and entreprenuer Evan Price. He and his team at Artist Collective are on a mission to transform artists into what he calls “artistpreneurs” and help them build a profitable business around their passions. Prior to founding Artist Collective, Evan wore countless hats in the music industry from musician, to promoter, to manager so we’ve got insights for everybody in this one. We covered everything from the “4 Elements Needed to Scale a Creative Business” to why your new song might not be the best “offer” for your audience. We also got into ways that producers and engineers can diversify and stabilize their income, the importance of prioritizing your time, and hot to frame the “story” of the music.

🗒 In this episode we'll dig in on... 🗒

  • What is an Artistpreneur?
  • How to focus on high-value offers in the music industry
  • Strategies to help connect with audiences emotionally
  • Turning followers into leads
  • Music business degrees vs regular business degrees
  • Monetizing creative skill sets and building a brand around them
  • Focusing on prioritization
  • Identifying and targeting superfans for growth
  • Strategies for diversifying income streams in the audio industry

🎙 Travis' Intro 🎙

Does Marketing Matter More Than Skills?

🎶 ... Listening Recommendation 🎶

Northlane - Listen

🗣 Mentioned in the Episode 🗣

Building a Story Brand by Donald Miller - Here

👉 Learn More About Evan Price and Artist Collective ... 👈

Website: https://www.artistcollect.com/

Instagram: https://www.instagram.com/ac_evan/

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Credits:

Guest: Evan Price

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Insightful conversations about building and maintaining a fulfilling and successful career in the music industry. Music producers, engineers, mixers, artists, songwriters, musicians, composers and various other audio professionals sit down and share the tips, tricks, mindsets and ideas that helped them define their careers.

Created and hosted by Grammy nominated recording and mixing engineer Travis Ference, Progressions: Success in the Music Industry is inspired by the journey of his career so far. Travis is determined to set the next generation of music creators up with the tools they need to define their own success and live a happy, healthy, and prosperous career in the music business.

Don’t wait for luck. Start building your future now.

Join us on YouTube for extra content: https://www.youtube.com/channel/UCwsSYXoW9AXB3TdJPXO02Gw

Get in on our conversations on The Complete Producer Network: https://www.completeproducer.net/share/z_LJhc8M_GtKZ1OX?utm_source=manual
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.