Music Discovery, Brands and Artists, and Building Better Habits | with Esther Calloway - Progressions: Success in the Music Industry

Episode 76

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Published on:

28th Sep 2022

Music Discovery, Brands and Artists, and Building Better Habits | with Esther Calloway

Today’s guest is booking agent, entrepreneur, author, and habit coach Esther Calloway. Currently Esther is an Artist Booking Operations Manager for Sofar Sounds as well as the founder of her own booking and talent-buying agency E. Calloway Management. She’s an active member of the Recording Academy Texas Chapter and a business leader in the Dallas area. We chat about what makes a brand and artist a match, routing a successful tour, running your music career like a business, and how to build better habits.

In this episode we'll dig in on...

  • Music talent buying for events and festivals
  • Data that helps independent artists book more shows
  • Building your local presence
  • Touring best practices
  • Working for Sofar Sounds
  • The importance of tracking your ticket sales
  • Being prepared for your opportunities
  • The importance of an accountability partner
  • Habit building
  • What to have on your merch table

Mentioned in the Episode:

Travis' Intro: Sprint Goal Challenge

Learn More About Esther Calloway and SOFAR Sounds...

Website: https://www.ecallowaymanagement.com/

Linked In: https://www.linkedin.com/in/esther-calloway-55447495

SOFAR Sounds: https://www.sofarsounds.com/

Apply to Play a SOFAR Show - HERE

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Credits:

Guest: Esther Calloway

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Insightful conversations about building and maintaining a fulfilling and successful career in the music industry. Music producers, engineers, mixers, artists, songwriters, musicians, composers and various other audio professionals sit down and share the tips, tricks, mindsets and ideas that helped them define their careers.

Created and hosted by Grammy nominated recording and mixing engineer Travis Ference, Progressions: Success in the Music Industry is inspired by the journey of his career so far. Travis is determined to set the next generation of music creators up with the tools they need to define their own success and live a happy, healthy, and prosperous career in the music business.

Don’t wait for luck. Start building your future now.

Join us on YouTube for extra content: https://www.youtube.com/channel/UCwsSYXoW9AXB3TdJPXO02Gw

Get in on our conversations on The Complete Producer Network: https://www.completeproducer.net/share/z_LJhc8M_GtKZ1OX?utm_source=manual
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.